Content Marketing Manager (B2B)
Company: MedSpeed
Location: Elmhurst
Posted on: February 21, 2021
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Job Description:
MedSpeed's Content Marketing Manager will be responsible for
creating content that tells a story and motivates our audience to
engage. This includes developing and editing customer-centric,
original content to drive increased understanding of our category,
positive brand awareness, engagement and lead generation.Reports
To:--Director of Marketing Direct Reports: NoneResponsibilities:
Research, create, and carefully proof / edit engaging, original
content that:* Maintains a consistent voice that represents the
brand, adjusting tone and style for each customer persona* Ties to
the bigger picture of our overall marketing strategy* Tells a
compelling story for all marketing channels: emails, internal
quarterly newsletter, landing pages, website, social, direct mail,
industry articles, etc.* Balance business objectives, stakeholder
demands and trending topics with customer expectations to deliver
an impactful and meaningful message* Develop / enhance customer and
enterprise personas as needed* Create / leverage existing customer
insights to support customer-centric content creation* Prioritize
and pick the right channels for appropriate content programs and
adapt content accordingly* Work with director to develop
cross-channel content strategy and editorial calendar* Manage
content libraries* Analyze results, oversee content testing and
ensure content strategy meets objectives* Support other departments
as needed through collaboration on story ideas, copyediting and
proofreadingQualifications:* Creative professional with strong
writing capabilities.* A flexible, quick-study go-getter* BA / BS
in journalism, marketing or related specialization preferred* 3 - 5
years of writing experience; experience writing B2B content highly
desired* Experience telling a story using words, images and/or
video and an understanding of howto create content that draws an
audience* Experience developing and working with
customer/enterprise personas and creatingcustomer-centric content
based on those personas* Ability to create long-form content and
real-time (immediate) content* A willingness to embrace change and
to adapt strategies on the fly* Good project management discipline
and comfort with tight deadlines* Very strong editor and
proofreader; extreme attention to detail and obsessive about
correct spelling, spacing, and punctuation* Love of technology and
experience embracing it
Keywords: MedSpeed, Elmhurst , Content Marketing Manager (B2B), Advertising , Elmhurst, Illinois
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