Content Marketing Manager (B2B)

Company: MedSpeed
Location: Elmhurst
Posted on: February 21, 2021

Job Description:

MedSpeed's Content Marketing Manager will be responsible for creating content that tells a story and motivates our audience to engage. This includes developing and editing customer-centric, original content to drive increased understanding of our category, positive brand awareness, engagement and lead generation.Reports To:--Director of Marketing Direct Reports: NoneResponsibilities: Research, create, and carefully proof / edit engaging, original content that:* Maintains a consistent voice that represents the brand, adjusting tone and style for each customer persona* Ties to the bigger picture of our overall marketing strategy* Tells a compelling story for all marketing channels: emails, internal quarterly newsletter, landing pages, website, social, direct mail, industry articles, etc.* Balance business objectives, stakeholder demands and trending topics with customer expectations to deliver an impactful and meaningful message* Develop / enhance customer and enterprise personas as needed* Create / leverage existing customer insights to support customer-centric content creation* Prioritize and pick the right channels for appropriate content programs and adapt content accordingly* Work with director to develop cross-channel content strategy and editorial calendar* Manage content libraries* Analyze results, oversee content testing and ensure content strategy meets objectives* Support other departments as needed through collaboration on story ideas, copyediting and proofreadingQualifications:* Creative professional with strong writing capabilities.* A flexible, quick-study go-getter* BA / BS in journalism, marketing or related specialization preferred* 3 - 5 years of writing experience; experience writing B2B content highly desired* Experience telling a story using words, images and/or video and an understanding of howto create content that draws an audience* Experience developing and working with customer/enterprise personas and creatingcustomer-centric content based on those personas* Ability to create long-form content and real-time (immediate) content* A willingness to embrace change and to adapt strategies on the fly* Good project management discipline and comfort with tight deadlines* Very strong editor and proofreader; extreme attention to detail and obsessive about correct spelling, spacing, and punctuation* Love of technology and experience embracing it

Keywords: MedSpeed, Elmhurst , Content Marketing Manager (B2B), Advertising , Elmhurst, Illinois