Social Media Marketing Specialist

Company: PersonalizationMall.com
Location: Elmhurst
Posted on: January 15, 2022

Job Description:

PersonalizationMall.com LLC, (a wholly owned subsidiary of 1800Flowers.com.LLC) is the premier eCommerce retailer of high quality personalized gifts for all recipients and occasions.

POSITION SUMMARY:
The Social Media Specialist will own day-to-day management of all organic social media platforms (Facebook, Instagram, Pinterest, Twitter, Youtube), including planning, content development, scheduling, posting, analyzing, and reporting on these channels. They will be responsible for maintaining a consistent brand voice and represent brand values through all content and customer interactions.
ESSENTIAL AND RESPONSIBILITIES:
- Moderate and grow user-generated content and utilize social listening to identify trending topics to develop social conversations among our audience.
- Manage social profile pages to ensure up-to-date creative and copy are being featured and that the brand aesthetic and voice is maintained.
- Develop, implement, and oversee all aspects of social media brand strategies, campaigns, sweepstakes, and plans to build brand/company awareness.
- Coordinate and collaborate with content development team at 1-800-Flowers and within PMall to support company's promotional calendar and strategic goals.
- Manage and utilize data and analytics to continue to optimize content strategy and execution.
- Monitor and interact with community inquiries posted on all social media channels.
- Collaborate with the Customer Service Team to ensure a positive customer service experience.
- Support paid team with managing assets, campaign creation, tracking, analytics, and measurement as needed.
- Conduct ongoing analysis of social media activity for competitor's and social media leaders.
- Collaborate with the graphic design team and write creative briefs to guide creative development. Assist with photo shoots and video production as needed.
KNOWLEDGE, SKILLS AND ABILITIES:
- Strong understanding and enthusiasm for social platforms
- Innovative and creative thinker with knowledge of social media trends and pop culture
- Excellent copywriting skills. Can create clear, concise, engaging content.
- Strong time management skills with ability to multi-task in a fast-paced environment.
- Facebook Ads Management and Paid Campaigns experience preferred.
- Experience with customer facing communications is preferred.
- Working knowledge of Photoshop, Canva, and/or other creative suites.
- Proficiency with Microsoft Office (Outlook, Word and Excel).
EXPERIENCE/EDUCATION:
- Bachelor's degree in marketing, journalism, business, public relations, or related field
- 2-4 Years Social Media management experience

Keywords: PersonalizationMall.com, Elmhurst , Social Media Marketing Specialist, Advertising , Elmhurst, Illinois