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Senior Manager, Marketing (Queens)

Company: Macerich
Location: Elmhurst
Posted on: May 12, 2022

Job Description:

The Senior Manager, Marketing is responsible for fulfilling the Macerich brand marketing efforts to key audiences: retailers, shoppers, community, media, investors, and property team. This includes, but is not limited to: Strategic planning, budget management, tenant relations, programming and events, advertising and promotions, tourism, media, and community relations. In all efforts, the Senior Marketing Manager will embrace and demonstrate Macerich Core Values and partner with the property team to increase the bottom line profitability of the shopping center. Essential Job Functions:

  • Strong and diplomatic leadership, industry connectivity and the ability to execute in an executive, highly visibly and fluid environment.
  • Identify and foster relationships with government agencies, economic development organizations and other civic groups to be an active, informed community leader.
  • Support efforts to identify, incubate, pilot new technologies to advance the shopping experience for consumers.
  • Execute high quality marketing activations, events and programs at the property that properly reflect the Macerich brand and serve stakeholders' best interests.
  • Serve as a senior leader within the property team and collaborate with marketing colleagues in the market to continually meet goals as defined by senior leadership. Prepare for and actively participate in team property visits with senior executives.
  • Ability to manage up to VP, Property Management and AVP, Marketing simultaneously to ensure timely roll-up of key information through all proper channels.
  • Establish and maintain positive alliances with tenants to understand their business to maximize sales productivity and success.
  • Develop a strong partnership with Leasing to provide support and resources to shape merchandising at the property.
  • Partner with Property Team to consistently enhance the shopping experience for guests.
  • In collaboration with the property team, develop and implement a Common Area Business Plan (CABP) that increases NOI via strategic partnerships and business development opportunities.
  • Ensure all marketing programs include measurable objectives that evaluate return on investment and bottom-line profitability to our stakeholders.
  • Show fiscal responsibility in planning and executing all marketing efforts, and in any use of Macerich and investors' funds.
  • Maximize all marketing programs, events, promotions and advertising and ensure that programs reflect the Macerich standard of quality.
  • Implement advertising campaigns across all platforms including traditional and digital efforts in keeping with brand standards.
  • Actively partner with Macerich Tourism to execute against Tourism Marketing plan and goals of increasing local and national visitation to the property.
  • Manage and evaluate effectiveness and value of media vehicles (traditional and non-traditional) used to deliver advertising and sales promotion messages.
  • Effectively communicate Marketing programs through approved collateral vehicles, adopting brand standards for all on-mall applications.
  • Effectively utilize, grow and analyze digital marketing and social media efforts to engage the center customer.
    Support and enhance cause branding initiatives at the property level and establish strong relationships with local non-profit organizations that help fulfill company and property community goals.
  • Establish and foster relationships with local media that positively impact perceptions of the property.
  • Utilize market research to develop and implement a strategic business plan to increase the value of the shopping center.
  • All other duties as assigned. Business Development
    • Partner with Business Development on securing revenue opportunities for the Center across all platforms.
      Oversee the implementation and execution of Business Development events, partnerships, activations and sponsorships.
    • Ensure Business Development income projections per the quarterly forecast process are being met.
    • Promote the identity of the Business Development program and create awareness of other Macerich properties in the region.
    • Develop revenues through ancillary media sales targeting tenants and local businesses.
    • Keep abreast of competitive Business Development trends in the industry/region.
    • All other duties as assigned. Requirements and Qualifications:
      • Bachelor's Degree required.
      • Minimum of at least 5 years in retail, marketing and/or shopping center experience.
      • Comprehensive understanding of business development, marketing and merchandising techniques.
      • Strong interpersonal and sales skills.
      • Flexibility in the work schedule, as needed.
      • All applicants must be able to perform the essential functions of the position, including corresponding core job requirements, with or without a reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities (and others in accordance with applicable law) to perform the essential functions of the job, consistent with applicable laws and Company policy. A Culture of Belonging
        At Macerich, we are committed to a diverse, inclusive and equitable workplace. We believe our diversity creates value for our employees,workplaces and town centers, and the communities we serve.
        We strive to hire great people from diverse backgrounds,and we are stronger for it. -We want our employees to thrive, feel valued and respected, and therefore encourage a culture of learning, acknowledging and celebrating individual uniqueness. We are proud of our practices and the equal opportunity for employment and advancement we foster across the organization.
        In support of our culture of belonging, Macerich welcomes qualified applicants without regard to race, color, religion, creed, gender,national origin, age, disability, medical condition, genetic information,military or veteran status, marital status, pregnancy (including childbirth and pregnancy-related medical conditions), sex, gender expression or identity,sexual orientation, citizenship, or any other characteristic or class protected under federal, state or local law. Additional information is contained in Macerich's Anti-Harassment, Discrimination and Retaliation Policy, which can be provided to applicants upon request. Macerich also provides reasonable accommodations to qualified individuals with disabilities. If you require accommodation during the application process or your employment, please contact Human Resources.

Keywords: Macerich, Elmhurst , Senior Manager, Marketing (Queens), Advertising , Elmhurst, Illinois

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