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Sr. Manager, Integrated Marketing Communications

Company: Greenleaf Foods
Location: Elmhurst
Posted on: May 12, 2022

Job Description:

-A High-Growth, Entrepreneurial Plant-Based Protein Company
Are you looking for an opportunity to make an impact on a fast-growing food company? Join a high-performance team that is paving the way for a new generation of plant-based food. - Established in 2018, Greenleaf Foods is a leading consumer plant-based protein company committed to shaping the future of plant-based eating.

Greenleaf Foods is headquartered 20 miles outside of Chicago in Elmhurst, IL and is an independent, wholly owned subsidiary of Maple Leaf Foods, Canada's market leader in protein and first carbon neutral food company in the world. Our associates embrace a strong, values-based culture and take pride in doing what's right for our consumers, customers and communities. Each Greenleaf team member has a voice and plays an active role in helping achieve our goals with passion and discipline. We thrive in an engaging, open and fast-paced environment.
Our portfolio of plant-based protein brands includes Lightlife and Field Roast. Lightlife products inspire clean, nourishing health with a simple ingredient deck and great taste the entire family will enjoy. Lightlife is proud to make the country's #1 brand of tempeh and the #1 plant-based hot dog. Field Roast is known for bringing food enthusiasts together with globally-inspired flavors, whole-food ingredients and innovative processes that make its plant-based meats and cheeses. Together, the brands feature more than 50 products and represent a leading market position in the plant-based protein category.
Sr. Manager, Integrated Marketing Communications

The Opportunity:
As our Sr. Manager, Integrated Marketing Communications at Greenleaf Foods, you will not only be a part of a dynamic and entrepreneurial team, but you will have the opportunity to push for new ways to show up and create impact in this ever-changing media landscape. You'll have the opportunity to introduce new media platforms, technologies and measurement solutions to meet brand strategies and business goals. You will work directly with the Director of Integrated Marketing Communications and have responsibility for a paid media strategy and budget. This individual needs to possess an attention to detail, excellent communication skills, intellectual curiosity with ability to lead cross functional teams in a fast-paced, high growth environment. -
Primary Responsibilities
A snapshot of some of the exciting things you will do:

  • Responsible for a paid media strategy and budget-from media briefing to reporting-with accountability for campaign effectiveness and efficiency

    • Own our external media agency relationships and any other third-party media vendors
    • Shepherd media plan end-to-end from insights, to brief development, to strategic plan review, and finalizing tactical plan
    • Continually push for innovation from agencies focusing on emerging technology, new creative formats and beta opportunities
    • Ensure thorough and accurate budget management against all media plans. Lead monthly budget tracking discussions with media agency.
    • Establish new and improve existing processes, policies and procedures around the full media supply chain; ensure business and financial controls are systematized -

    • Own robust campaign reports with media agency, built with a focus on go-forward actionable insights that facilitate ongoing optimizations

      • Strong analytical capabilities around media KPIs with the ability to communicate complex measurement into simple and relatable terms
      • Partner with brand teams to better understand impact of paid media on monthly business performance

      • Develop and drive annual and quarterly planning for integrated marketing communications (IMC) in partnership with brand teams and IMC team

        • Enable effective execution through thorough briefs (including priorities, targeting, product launches, budget, etc.) and frameworks that ensure brand alignment and support of key business objectives
        • Define workflows, timelines and deliverables in partnership with brand teams, IMC team, and agency partners/IAT to enable on-time and on-budget campaigns
        • Partner with brand teams, agencies and other partners to project manage production of all creative for media plan and support effective trafficking
        • Partner with agency partners in IAT to support this holistic annual planning process, beginning 6 months in advance of new annual cycle

        • Lead creative research and insights process to inform creative campaign platforms

          • Ensure campaign executions fall in line with consumer target and key consumer platform learnings
          • Monitor competitive activity and industry trends to inform creative

          • Oversee our brand websites and drive the management of their design, development and content with our agency partners
          • Responsible for communication of media objectives, strategy, plans, and performance results to leadership and across internal cross-functional teams
          • Coach and mentor team members with tangible and frequent performance feedback, maximizing retention and focusing on career growth for direct reports

            What we have to offer you:

            • Career development opportunities: - Your career will not stop at this role; this is just the beginning
            • Health and Wellness benefits including Medical, Dental, Vision, Disability, Life Insurance, Flexible Spending Account, and Employee Assistance Program
            • 401K plan with company match
            • Competitive base salary with opportunity for yearly performance-based bonus

              What you will bring:

              • BS/BA in Marketing/Business or related field
              • 8 plus years of progressive experience in integrated marketing, digital marketing or media -
              • Strong financial/business acumen
              • Have a consumer-obsessed mindset
              • Budget management experience
              • Experience partnering with key stakeholders to successfully project manage production of all creative for a set media plan
              • High energy, positive outlook and results driven with an interest in taking ownership and assuming accountability
              • Ability to operate independently with strong organizational skills and ability to effectively manage multiple priorities and/or requests in a fast-paced changing environment
              • Strong interpersonal skills with demonstrated success managing agency relationships
              • Strong verbal and written communication skills

                Greenleaf Foods is committed to ensuring the health and safety of all our employees. - As part of this commitment, we have adopted a number of COVID-19 safety measures, including a requirement for all employees to be fully vaccinated by March 31, 2022 and to show proof of vaccination. - - In keeping with this policy, successful candidates will need to provide proof of vaccination by March 31, 2022 (or prior to their first day of work if the start date is after March 31, 2022). - We will of course consider accommodations for anyone unable to be vaccinated following workplace anti-discrimination and other applicable laws.

Keywords: Greenleaf Foods, Elmhurst , Sr. Manager, Integrated Marketing Communications, Advertising , Elmhurst, Illinois

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