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Change, Marketing & Communications Manager

Company: The Boston Consulting Group, Inc.
Location: Chicago, IL
Posted on: May 8, 2020

Job Description:

Change, Marketing & Communications Manager (The Boston Consulting Group, Inc. - Chicago, IL) - Develop and drive change management initiatives for transformation projects and align with Knowledge@BCG leadership to collaborate on defining and executing go-to-market (GTM) strategies across business lines. Specific duties include: liaise with Knowledge Practice Area leadership to create change management, marketing and communication plans to drive uptake and adoption of new Knowledge Management Techniques, technologies, and processes across the firm; drive cultural change for knowledge contribution; develop GTM and change communication materials including emails, videos, presentations, micro-sites, and other marketing collaterals; build brand architecture for Knowledge@BCG and act as the brand custodian; explore new channels for driving communications efforts; work with cross-functional teams to drive delivery of change management priorities; partner with cross-functional teams and vendors to deliver change and marketing objectives by managing campaigns, projects, collateral development, and events; build marketing analytics strategies and use analytical tools to measure the impact of GTM and change approaches; manage internal and external vendor relationships to facilitate merchandising, execution of marketing events/webcasts, and video production; and develop and execute internal communication plans for leadership interaction across teams within Knowledge@BCG. Requires a Bachelor's degree in Marketing, Business Administration, Communication or related field (willing to accept foreign education equivalent) plus eight (8) years of experience driving change management and developing and executing internal communications and marketing strategies within a professional services environment. Specific skills/other requirements must also possess the following (quantitative experience requirements not applicable to this section): (i) independently developing and driving change agenda with minimal supervision; (ii) managing transformation projects from identification of change management need (Change the Business) to implementation of solution (Run the Business); (iii) liaising and influencing senior stakeholders to drive change management; (iv) developing and executing go-to-market (GTM) strategies; (v) collaborating with cross-functional teams and vendors to facilitate change & marketing activities; (vi) driving GTM efforts for product/services with client centric/consultative selling approaches; (vii) developing and implementing email marketing and analytics utilizing SFMC and Microsoft Dynamics; (viii) performing deep data analytics using Tableau and PowerBI; and (ix) collaborating with internal and external teams using collaboration tools including Egnyte, Trello and Slack. Domestic/international travel required based on company/client need. Domestic/international travel required (up to 25%) based on client/company need. M-F, 9:00 a.m. to 6:00 p.m. 45+ hours per week. Send resume to CHK_CMCM@bcg.com. Position is eligible for Employee Referral Program. An Equal Opportunity Employer.

Keywords: The Boston Consulting Group, Inc. , Elmhurst , Change, Marketing & Communications Manager , Consulting , Chicago, IL, Illinois

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