Marketing Director
Company: MedSpeed
Location: Elmhurst
Posted on: June 16, 2022
Job Description:
Marketing DirectorAbout UsCome join MedSpeed to help us deliver
health! MedSpeed is a healthcare logistics company that partners
with healthcare organizations throughout your communities to
transport a wide range of medical supplies, specimens, and
materials. At Medspeed we work as a team, keep our promises and
strive to get better every day. We are looking for individuals who
believe in and represent those values.Today, we have over 150
locations in 32 states but still have kept that small business,
entrepreneurial feel and remain committed to the same culture
established day 1!Our people are at the heart of what we do and how
we support our customers.Why become a MedSpeeder? This is what's in
it for you:
- Medical, Dental, Vision and Flexible Spending Account - We care
about you and your family!
- 401(K) with Company Match - We want you to secure your
financial future, so we have a generous match too!
- Paid Time Off - We encourage time off, you deserve it!
- Opportunities for Career Advancement - We encourage internal
growth!
- Training Provided - We provide thorough training for our roles
at Medspeed!
- Competitive Pay - We respect the work you provide!
What you will be doing as a Marketing Director:
- Responsible for executing MedSpeed's growth marketing program,
which includes external marketing campaigns that successfully
educate the marketplace about healthcare logistics, create intrigue
about MedSpeed, soften the sale for our sales team and drive
qualified traffic.
- Work closely with sales to support their efforts to identify
the right customers for MedSpeed and articulate the value of
healthcare logistics.
- Support sales initiatives, including RFP and RFI response
creation and the customization of messaging for sales
presentations.
- Experiment with a variety of organic and paid acquisition
channels - content creation, content curation, pay per click
campaigns, event management, publicity, social media, lead
generation campaigns, copywriting, performance analysis and
more.
- Collaborate with the team to support the creation of
high-impact content, including blogs, case studies, videos and
digital experiences.
- Continuously optimize marketing activities, test new channels
to improve ROI, enhance reporting and fine tune lead scoring.
- Support MedSpeed's mission, culture and brand throughout all
external promotional activities.
- Manage team members, while contributing to a culture that
fosters continuous innovation and a commitment to delivering health
for our customersWhat you need to become a MedSpeeds Marketing
Director:
- 7+ years of relevant B2B marketing experience (healthcare
marketing preferred).
- Proven experience identifying B2B target audiences and
creatively devising and leading multi-channel marketing campaigns
that engage, educate and motivate.
- Solid knowledge of marketing technology, including analytics
tools; comfort with PowerPoint and other graphical presentation
tools.
- Being up to date with the latest trends and best practices in
marketing and measurement.
- Bachelor's degree, preferably in marketing or related
field.
- The ability to think like a customer, combined with the
potential and attitude required to learn about their priorities and
goals.
- Excellent written and oral communication, strong interpersonal
skills.
- Creativity, a sense of aesthetics and a love for great
copy.
- A collaborative work style, able to work well within and across
departments.
- The ability to multi-task, word under pressure and meet
deadlines.
- Strong business acumen.
- Ability and willingness to perform both strategic and tactical
elements of the role.#INDSP
Keywords: MedSpeed, Elmhurst , Marketing Director, Executive , Elmhurst, Illinois
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