Marketing Director

Company: MedSpeed
Location: Elmhurst
Posted on: June 16, 2022

Job Description:

Marketing DirectorAbout UsCome join MedSpeed to help us deliver health! MedSpeed is a healthcare logistics company that partners with healthcare organizations throughout your communities to transport a wide range of medical supplies, specimens, and materials. At Medspeed we work as a team, keep our promises and strive to get better every day. We are looking for individuals who believe in and represent those values.Today, we have over 150 locations in 32 states but still have kept that small business, entrepreneurial feel and remain committed to the same culture established day 1!Our people are at the heart of what we do and how we support our customers.Why become a MedSpeeder? This is what's in it for you:

• Medical, Dental, Vision and Flexible Spending Account - We care about you and your family!
• 401(K) with Company Match - We want you to secure your financial future, so we have a generous match too!
• Paid Time Off - We encourage time off, you deserve it!
• Opportunities for Career Advancement - We encourage internal growth!
• Training Provided - We provide thorough training for our roles at Medspeed!
• Competitive Pay - We respect the work you provide!
  What you will be doing as a Marketing Director:
  • Responsible for executing MedSpeed's growth marketing program, which includes external marketing campaigns that successfully educate the marketplace about healthcare logistics, create intrigue about MedSpeed, soften the sale for our sales team and drive qualified traffic.
  • Work closely with sales to support their efforts to identify the right customers for MedSpeed and articulate the value of healthcare logistics.
  • Support sales initiatives, including RFP and RFI response creation and the customization of messaging for sales presentations.
  • Experiment with a variety of organic and paid acquisition channels - content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis and more.
  • Collaborate with the team to support the creation of high-impact content, including blogs, case studies, videos and digital experiences.
  • Continuously optimize marketing activities, test new channels to improve ROI, enhance reporting and fine tune lead scoring.
  • Support MedSpeed's mission, culture and brand throughout all external promotional activities.
  • Manage team members, while contributing to a culture that fosters continuous innovation and a commitment to delivering health for our customersWhat you need to become a MedSpeeds Marketing Director:
    • 7+ years of relevant B2B marketing experience (healthcare marketing preferred).
    • Proven experience identifying B2B target audiences and creatively devising and leading multi-channel marketing campaigns that engage, educate and motivate.
    • Solid knowledge of marketing technology, including analytics tools; comfort with PowerPoint and other graphical presentation tools.
    • Being up to date with the latest trends and best practices in marketing and measurement.
    • Bachelor's degree, preferably in marketing or related field.
    • The ability to think like a customer, combined with the potential and attitude required to learn about their priorities and goals.
    • Excellent written and oral communication, strong interpersonal skills.
    • Creativity, a sense of aesthetics and a love for great copy.
    • A collaborative work style, able to work well within and across departments.
    • The ability to multi-task, word under pressure and meet deadlines.
    • Strong business acumen.
    • Ability and willingness to perform both strategic and tactical elements of the role.#INDSP

Keywords: MedSpeed, Elmhurst , Marketing Director, Executive , Elmhurst, Illinois