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Brand Manager

Company: Marley Engineered Products
Location: Elmhurst
Posted on: June 25, 2022

Job Description:

This is a position with Marley Engineered Products LLC.

Marley Engineered Products, LLC draws upon a long history of providing reliable comfort heating and ventilation solutions. We have manufacturing operations in Bennettsville, South Carolina along with regional sales representatives located throughout the United States and an administrative office in Burr Ridge, Illinois. Building on a reputation of quality and innovation, we are committed to creating Simplified Solutions for our Complex World---.

Job Summary

The Brand Manager is responsible for the coordination and deployment of marketing communications programs for Marley Engineered Products. The Brand Manager will also coordinate cross-functional development of marketing tools, integrated campaigns, sales tools design, new product launches tradeshows, online marketing, and promotional and advertising programs. These responsibilities include, but are not limited to coordinating cross-functional efforts, managing and overseeing agency effort to design, create, write, and distribute internal and external programs and communications materials.

Principle Duties & Responsibilities

Marketing Calendar Management & Implementation

Work with the Marketing leadership and business unit GM to develop the Business-unit marketing calendar aligned to Business unit objectives, including NPI launches, major trade shows, promotions and other communication priorities. Coordinate agencies and cross-functional efforts to develop and implement deliverables and programs to execute the calendar events.

  • Coordinate department support and cross-functional activities to implement calendar objectives and commitments. Maintain Trello agile project management tool to coordinate cross-functional activities.
  • Work with agency partners on creation, development and implementation of marketing programs.
  • Execute Internal Communications - Bulletins, emails, and newsletters via intranet and other means
  • Execute external programs via direct mail, Email, Hubspot campaigns, social media, bulletins, brochures and advertising pieces and programs.
  • Press Release Support - Corporate news, new products, new promotional opportunities and corporate community engagement
  • Presentations - Company topics, products and sales enablement using PowerPoint and other software
  • Budget and invoices - Work with Sr. Manager to understand and help develop the BU marketing budget to support calendar programs. Process invoices and record these against the department budget. Work with Sr. Manager & GM to make necessary budget (and calendar) adjustments throughout the year.
    Marketing Communications Projects
    • Deliver on project milestones per the schedule to ensure projects meet business goals
    • Communicate status to key stakeholders
    • Maintain file libraries and SharePoint files of print and electronic collateral
    • Edit and proofread internal and external communications created by the Marketing Communications team
    • Develop tools for Contractor engagement and loyalty programs
    • Coordinate logistics for and participate at webinars, seminars, industry tradeshows, conferences, sales meetings, training events, including School of Better Heating, and other events
    • Fulfill other marketing communications projects as assigned
      Knowledge, Skills, & Abilities
      • Understanding of marketing communication programs and digital marketing including campaigns, inbound & website marketing and email campaign driven marketing.
      • Basic graphic design skills, strong written and presentation skills, coupled with professionalism and solid judgment
      • Must be creative, independent and able to see a creative project from idea conceptualization through to final execution
      • Strong and demonstrated organizational, communication, project management skills required
      • Self-motivated with the ability to work effectively both independently and on cross-functional teams under tight budgets and deadlines
        Education & Experience
        • Bachelor's degree in Graphic Design, Marketing, or Business required
        • 3-5 years of relevant experience in consumer or B to B marketing.
          Solid understanding of digital media, Photoshop, and Adobe creative suite, including InDesign, and Microsoft Office. Some knowledge of HTML, CSS, and Flash

          Thank you for your interest in our company.

Keywords: Marley Engineered Products, Elmhurst , Brand Manager, Executive , Elmhurst, Illinois

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