Director of Sales
Company: Park Place of Elmhurst
Location: Elmhurst
Posted on: May 12, 2022
Job Description:
Description:Park Place of Elmhurst, a Continuing Care Life Plan
community in Elmhurst, offers a full range of services including
retirement living, assisted living, memory care, skilled nursing,
and more. Park Place is owned and operated by Providence Life
Services, a faith based, non-profit senior living organization that
has been serving area seniors and their families for over 100
years. The Director of Sales and Marketing (DSM) plays is a key
role in the success of this beautiful five-star community.The
Director of Sales and Marketing is an integral part of our
leadership team and oversees all aspects of the sales efforts for
this Life Plan community including leading our independent living
life care sales department. This position is responsible for
developing the sales, marketing, and public relations programs and
systems for the community. The DSM promotes a positive community
image, meets sales and occupancy goals, and ensures a smooth and
enjoyable moving process for future residents. The DSM also serves
as the ambassador for the community to build and maintain strategic
relationships with constituents and stakeholders.Summary of
Essential Job Functions
- Plan, develop, organize, implement, evaluate, and direct the
community's overall marketing efforts
- Meet budget and exceed census in independent living
- Develop and maintain productive, cooperative relationships and
communication with the residents of Park Place of Elmhurst, it's
leadership team, staff, and other stakeholders
- Work with IL sales staff to define short and long-term sales
and marketing initiatives and execute appropriate strategies to
support them
- Prepare and present reports on sales and occupancy
progress
- Develop and manage policies, practices, and procedures to
achieve sales results
- Lead sales presentations to defined community, prospects, and
referral partner groups
- Work cooperatively with operations staff to develop, implement
and execute all areas pertaining to marketing and sales
- Train and lead Sales team on corporate sales philosophy, sales
methodology, sales procedures and policies, Customer Relationship
Management, CRM expectations, the principles of prospect centered
selling and one on one relationship-based selling
- Develop a culture of high performance and maintain a positive,
encouraging attitude towards sales staff development
- Review sales staff performance regularly and ensure sales team
members focus is entirely on making new sales and creating revenue
by spending increased time in the selling zone through ongoing
evaluation and coaching
- Ensures all sales tools are being utilized effectively by the
sales department (i.e. MyLifeSite, Honoring Aging, MoneyGauge,
etc.)
- Maintain an up-to-date understanding of industry trends and
technical developments that effect target markets
- Complete Competitive Analysis at least annually
- Support, uphold, and maintain the Mission and Philosophy of
Providence Life Services and promote PLS communities in a positive
manner in all business interactions within and outside the
community.
- Demonstrates loyalty and pride in the Park Place of Elmhurst
and PLS brands
- Maintain accurate records in CRM
- Ensure sales staff remains current on CRM and PLS lead based
management standards
- Attend and participate in in-services, educational classes, and
on-the-job training programs as directed
- Attend and participate in workshops and seminars as
approved
- Lead events to promote Lifecare to prospective residents and/or
influencers
- Manage the implementation of the department budget and monitor
expenses. Requirements:
- Bachelor's Degree in Marketing, Business Administration, or a
related field from an accredited college or university
- Five or more years of proven sales experience in senior living
sales, preferably Lifecare sales
- Must possess a thorough knowledge of effective communication,
sales, education, and community relations as they relate to senior
living
- Must have excellent computer skills including Microsoft Office
Suite and experience using a CRM
- Self-starter, good team player who enjoys working with older
adults
- Ability to show empathy and possess excellent listening
skills
- Experience leading and motivating a sales team is a
plusEOCProvidence Life Services offers a full benefits package
which includes Medical, Dental, PTO, Sick Time, Retirement Plan,
and Tuition Reimbursement for those that have a school
loan.Financial Flexibility with the All- New On Demand Payment.
Providing early access (before pay-day) to a portion of your earned
wages.
Keywords: Park Place of Elmhurst, Elmhurst , Director of Sales, Sales , Elmhurst, Illinois
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